Week 1: Online Author Platforms

The term author platform is a vague one. It’s basically the writer/author version of 'brand awareness' (marketing-speak), your 'tribe' (digital marketing-speak) or your ‘goodwill’ (business-speak). In other words, an author platform is a following that is large enough to be useful in selling books and therefore an asset of interest to prospective publishers. Thanks to [...]

Back to: Online Self-Promotion (That Won’t Make You Feel Slimy) > Who Do You Want to Be Online?