Advice for Writers

The First 50 Reviews

In this guest post, Alison Morton takes us through a detailed strategy for authors who want to acquire their first 50 reviews. Alison is the author of five historical thrillers, which have been widely reviewed. Her novel SUCCESSIO was an editor’s pick in The Bookseller in 2014.

Author Marketing and the Independent Publisher: An Interview with Karen Sullivan

Karen Sullivan, founder of the independent press Orenda Books, shares her thoughts in an interview with me about what role authors can play in marketing books. Orenda’s list includes four titles longlisted for the Not the Booker Prize this year alone. Given that the Not the Booker Prize list is generated by reader choice, Karen must really know her marketing.

Women and Self Publishing: Ghetto or Utopia?

A recent reference to women’s literary self publishing being a ‘ghetto’ has inspired me to examine the merits of women’s self publishing and the disappointments of traditional publishing. Anyone who has been through the process of writing a book, finding beta readers, editing it and then sending it to agents or publishers knows the experience can be brutal. Why not save ourselves some of the pain and seek satisfaction in self publishing?

Why Kindle Singles Are Like Nineteenth-Century Tracts and Why This Is a Good Thing for Publishing

What could nineteenth-century tracts and Amazon’s Kindle Singles program possibly have in common? To me, Kindle Singles is an opportunity to rejuvenate the publishing medium of the nineteenth-century tract. To twenty-first century readers, this may not at first sound particularly exciting. We usually associate tracts with religious purposes and expect […]

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Finding an Online Marketing Voice (That Isn’t False, Cheesy or Salesy)

When it comes to self-promotion, us bookish types cringe. Who wants to be seen as a slimy salesperson pushing people to buy things they don’t need or want? But you don’t have to feel this way in online marketing. In fact, creative writers are better placed than anyone else to create a consistent and engaging voice in online marketing that is not false, cheesy or salesy.